Ad Review Craziness: Nextel Launches Review - AOL Fires Gotham and Launches Review
AOL announced today they are dumping Gotham as their agency and will launch a review. Why? Suprise, surprise, AOL just hired a new EVP of marketing. If that's not the surest sign of a pending review, I don't know what is.
Unlike the Nextel review, Gotham was not invited to participate in the pitch. Just as well. Like I said below, the incumbent is rarely the victor. But you know what? The timing couldn't be better on this one, Mullen. Screw Nextel, go for the AOL account.