Bankrupt United Airlines to Spend $50M on Ad Campaign

You have to love (or hate) a country where a company with absolutely no money can go out and spend $50 million on an ad campaign. Screw the creditors. An advertising campaign is much more important.

Well, in the long run I suppose it is. No advertising...no increase in business. No increase in business....can't pay creditors. So I guess this is $50 M well spent.

Don't you just love advertising?

USA Today: USATODAY.com - Bankrupt United plans $50M ad campaign
--------

by Steve Hall    Jan- 3-03   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: