Initiative Media Says Almost 100% of Viewers Will Watch Superbowl Ads

That finding ought to make advertisers happy. It's really nothing new though. This kind of high ad viewership always happens with the Superbowl and a few other highly rated events such as recent Friends Season Finale, Survivor: Africa Finale, and ER season Finales.

MediaLife: This Super Bowl
could make $ sense

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by Steve Hall    Jan-22-03   Click to Comment   
  

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