Monster Launches Skilled & Hourly Ad During Super Bowl
Monster will launch a new ad to promote a new job service that will cater to the so called "blue collar" category of the workforce.
"Monster is the worldwide leader in connecting all types of job seekers and employers. The launch of our Skilled & Hourly brand expansion strengthens our 'Monster Works for Everybody' commitment," said Jeff Taylor, founder and chairman of Monster. "Skilled & Hourly is the latest example of how Monster continues to help every type of job seeker - from part-time hourly workers to full-time executives - connect with employers and quality job opportunities across all industries."
Yahoo PR: Monster Launches Skilled & Hourly Initiative During Super Bowl