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Advertising Partnership: Condoms, Coffee, and Scooters

There is never an end to interesting co-marketing and advertising partnerships. now, we have Italian Scooter maker, Vespa, teaming with condom maker, Trojan in a new ad campaign with the predictable taglines, "Ride Safely" and "Let's Get It On" Ha Ha.

How does coffee "fit in"? Oh, sorry for the pun. Starbucks will display POP material featuring the scooter and the condom. There will be a sweepstakes to win a trip to Italy and a Vespa. Also, 100 Starbucks will have actual Vespas on display, Vespa/Starbucks Card, and a "Passion Patrol" that will ride Vespas around cities handing out Starbucks Coffee. Nifty.

Here's my contribution:

"Put It On, Get On, And Ride Me Baby."

Way too wordy, you say? That's why I'm not a copywriter. [via Ad Age]


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by Steve Hall    Feb-25-03    




Marketing Fix Online Headlines

From MarketingFix:

Overture Launches Contextual Advertising Product
Industry Study Reveals Greater Advertising Spend in 2003
Overture Buys Fast's Internet Business Unit Assets
Weather.com Increases Weather Related Targeting Categories
MSN Viral Showcase is Bollocks
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by Steve Hall    Feb-25-03    




What's Next For Paul Hogan?

As Evan and Zora ride off into the sunset, most likely never to be heard from again...except, of course, for their inevitable break up, butler Paul hogan stays in the limelight as the host of the Anna Nicole Show season premiere.

Hogan will host bachelor search for Anna.

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by Steve Hall    Feb-24-03    




IKEA: Rising From the Dead

In this ingenious and entertaining spot, a couple realizes that they are living underground in a tomb with boring, old furniture. The payoff? They dig out and see an IKEA store. Watch it. It's great.

Others from Ad Age...
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by Steve Hall    Feb-24-03    




'Fast Company' Co-editors Step Down

The co-editors of Fast Company, Bill Taylor and Alan Webber have resigned.

"It's the right decision for the magazine at this point in time," the two editors stated in the office memo. "We've traveled an amazing distance since our premiere issue.... Now, in the spirit of Fast Company's DNA, we recognize the magazine's next challenge: For Fast Company to advance to the next level. And that, we believe, takes fresh eyes, new blood, and a blast of additional energy."
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by Steve Hall    Feb-24-03    




Martin Sheen Anti-War Ad Rejected by Cable Networks

Martin Sheen is doing an anti-war ad for moveon.org. In the ad, he says war is wrong and gives people the means to contact their representatives in support of the ant-war position.

The ad is running on local cable as national networks won't accept it.

Ben Cohen, founder of Ben and Jerry's said, "It is amazing that the networks are rejecting them in terms of freedom of speech and censorship. The news media pretty much acts as the megaphone of the administration. ... We are left with little choice but to buy time to get our message across. If, as a practical matter, you are not able to communicate a message, there is no free speech."

Interesting test of the first ammendment. I say they should be able to run regardless of your opinion on the war.

More...
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by Steve Hall    Feb-24-03    




Dr. Suess Did Advertising Before Childrens Books

Like many artists, Dr. Suess was commercial before he decided to aply his skills to children's books. He was most famous for his work on a product called Flit, a bug killer.

Check out the ads on this site. Very amusing. [via Boing Boing]

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by Steve Hall    Feb-24-03    




Fox Came Close But Didn't Win in Thursday Sweeps

Fox's 'Joe Millionaire' and 'American Idol' along with the Michael Jackson Freak Show were not enough to unseat NBC and CBS from the top spots.

More...
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by Steve Hall    Feb-24-03    




MarketingFix Headlines

From MarketingFix:

ComScore Measurement Mistake
Super Bowl Ad Research Report
Noisy Ads Cause Annoyance
A Good Product Yields a Strong Brand
Napster Redux
Bloogle Baffles Major Media
AccuWeather.com to Change Colors for Advertisers
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by Steve Hall    Feb-24-03    




War Sponsorship

I saw this on Rick Bruner's Executive Summary and just had to take it. Hope you don't mind, Rick. They way things are going in the ad business, is this so inconceivable? Although unlikely, we have put ads on space bound rockets. Not that anyone could actually see the logos on a plane like this as they fly at something like Mach 2 and 40,000 feet. Not a big audience up there.

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by Steve Hall    Feb-23-03    




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