Mad TV Spoofs Viagra Ad

Headquarters Films director Eric Steinman creates and directs a lot of television commercials such as successful comedy campaigns for McDonalds, Rolaids, Visa, the Jon Stewart Show, and more recently a pair of ads for USA Freedom Corps, starring Angie Harmon and Mariano Rivera.

A former agency creative with top agencies such as Young & Rubicam and BBDO/NY, where he served as a Creative Supervisor on Pizza Hut and worked on the HBO account, Steinman worked with some of the best talent in the business before becoming a director himself.

One of his most widely seen and talked about commercials is �What�s Different�, an ad for Viagra in which a man�s co-workers try to figure out what�s new and improved about their colleague, Joe. None of Joe�s pals are able to guess that what�s different is his sex life, courtesy of Viagra.

When it comes to Viagra, there is never a shortage of jokes. MadTV took it upon themselves to add to this list of jokes by spoofing Steinman's "What's Different" spot.

In a comedy sketch that aired on a recent episode of FOX�s MAD TV, Joe�s co-workers are given a hint � in the form of a rather large protrusion nearly bursting out of Joe�s pants. The happy and confident man arrives at work and is addressed by a series of oblivious co-workers who cannot figure out �what�s different� about Joe. �New haircut?� one asks. �New shoes?� queries another. �New tie?� The office receptionist doesn�t pick up on the obvious, even as Joe knocks her inbox off the desk with his "extension". "New shirt?" is her guess. Maybe it�s a promotion. �No, no promotion,� Joe responds as he bumps yet another co-worker in the rear and then pokes him in the eye with the power in his pants. Holding his wounded eye, the man asks, �Hey, Joe � what�s different with you?�

So be careful in the office if you take Viagra. View the spot here. (3MB)
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by Steve Hall    Feb- 5-03   Click to Comment   
  

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