NBC Plans to Cover Athens Olympics 24/7
For the first time ever, there will be round the clock coverage of the Olympics. No more time delays. No more knowing the outcome of an event before it airs.
NBC will will use all of it's networks (NBC, MSNBC, CNBC, Bravo, and Telemundo) to offer 24 hour coverage of the 2004 Athens Olympics.
Dick Ebersol, chairman, NBC Sports & Olympics said, "We are committed to showcasing the athletes of the U.S. and the world in a way that has never been seen before. We will deliver the Olympics to the widest possible audience and give American TV viewers an unprecedented array of choices. [via MediaWeek]