Radio Up 6% in Revenue for 2003
�This was a hard-fought, in-the-trenches, hand-to-hand guerilla combat 6%. The year did not start that strong,� he observed. �It gained momentum throughout the year and you people made it grow. Bringing it up to 6% makes for a very powerful year. When you get forward momentum and you keep pushing and make something happen, you should be very proud.�
So said Gary Fries, President and CEO of the Radio Advertising Bureau at the RAB2003 Conference.
The year was up sharply in Q4 with an increase of 11% over the three month period with each month posting strong gains: October 13%, November 10%and December 9%.
�Fourth quarter was where it happened,� he added. "The most important part of that is that we�re going into �03 with a strong, strong foundation.�
Radio made up 8.2% of the $260 billion advertising pie in 2002.