Update on the Whole Puma Ad Thing

"It has been brought to our attention that several unauthorized, sexually suggestive advertisements portraying the PUMA brand have been released over the Internet. We are appalled that images like these would be created and distributed under the PUMA name. As a brand, we seek to take a unique perspective toward our advertising in an effort to challenge the boundaries of our industry; however we would never consider using these tactics. We are in the process of researching the circumstances and reserve any legal steps available."

That is apparently a statement from Puma is response to these ads.

And...they contacted Salon where the ads appeared on reverse cowgirls weblog.

All very interesting.
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by Steve Hall    Mar-11-03   Click to Comment   
  

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