McDonald's Moves Television Dollars to Digital Media

"The days of spending hundreds of millions of dollars on TV advertising is over. Reaching consumers is no longer TV driven."

With those words uttered by McDonald's SVP of U.S. Marketing at the 85th annual AAAA meeting, the media landscape is sure to change forever. [via Ad Age]
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by Steve Hall    Apr-11-03   Click to Comment   
  

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