New "*MTV" Wireless Brand Launched by MTV and Virgin Mobile
MTV: Music Television and Virgin Mobile USA today announced the launch of *MTV ("Star-MTV"), a new wireless brand from MTV available exclusively to Virgin Mobile customers in the U.S., its territories and possessions, and Puerto Rico. MTV provides Virgin Mobile users with mobile "sneak peek" updates on their favorite programs and MTV.com games, breaking stories from MTV News, video voting, audio postcards from music and TV celebrities to send to friends, Wake-Up Calls, Rescue Rings and more.
In connection with the launch of *MTV, MTV will premiere "Video Clash," a new interactive series that mercilessly pits one video against another - from "Eminem vs. Christina," "The Strokes vs. Sum 41" to "Missy Elliott vs. Kelly Osbourne." Viewers vote for the videos they want to see in real-time through *MTV in their VirginXtras phone menu or by text messaging MTV from their Virgin Mobile phones. Viewers also can log on to MTV.com to vote. "Video Clash" delivers instant gratification when voting results are displayed in real-time on-air and the winning video is immediately played on MTV. "Video Clash" viewers are also able to suggest their own fantasy 'video battles' and submit personal messages that may be used on air through MTV.com. [via MediaPost]