Online Ad Spend is Up and so is Industry Optimism
For two straight quarters, online ad spending has increased.
Greg Stuart, IAB CEO, thinks the increase is "indicative of a larger trend at work. Of late, major marketers such as McDonalds have announced they intend to pour more dollars into the interactive space, and I'm certain their counterparts and competitors are also too smart to ignore that interactive is an integral part of the media mix."
There might be some cool aid sipping here but a little optimism never hurt anyone. Let's just hope his, and others, optimism turns into reality.