Zenith Optimedia Revises Ad SPend Projection Upward

Citing the ad industry as being mostly unaffected by the war and unemployment, Zenith Optimedia has raised its December 2002 ad spend estimate for Q1 2003 up to $146 billion or 2.2% over last year. Originally the projected increase was 1.9%. [via AdWeek]
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by Steve Hall    Apr- 8-03   Click to Comment   
  

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