Business Week Gets Fashion Concious

"Editorially, we're obviously not about fashion," he says. "But there's 970,000 people [the magazine's North American rate base] who get this magazine every week. They get up for work every day, put on nice clothes and go to the office. They have purchasing power and a purchasing need - and we now have a vehicle through which fashion advertisers can reach them."

That's Business Week publisher Jeff Dodge's rationale for partnering with Chic Simple magazine to create a fashion supplement for Business Week. Hey, it's compelling enough for me. The section will be called "Dress Smart Business" and will debut in the September 15 issue of the North American edtion.
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by Steve Hall    May-15-03   Click to Comment   
  

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