Nike got LeBron James. Reebok Gets 3 1/2 Year Old Kid

Nike laid out $90,000,000 for LeBron James to be the sneaker companies mascot for who knows how long. Well, Reebok one upped that and got three and one half year old Mark Walker, budding basketball star.The cost? A college trust fund.

According to a USAToday article, Reebok found Walker in a video tape that his parents sent to the company. Reebok will feature Walker in an ad showing him sinking 18 shots in a row at his home. The ad will be part of a campaign asking, "Do You Have a Mark Walker in Your Family?" Consumers are asked to send in tapes of child sports stars and Reebok might turn it into a television special.

Read the USAToday article here. Check out the Mark Walker website here. And thanks to Adland for tipping this one.


--------

by Steve Hall    May-29-03   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

what happened if mark wasn't signed by reebok and his father would have opened a home site for his son only for let us know mark abilities? would you have approved this? go mark

Posted by: f on July 19, 2007 10:03 AM

yesterday I asked you a question why had you erase it? in my opinion mark family hasn't done somthing wrong if a 3 year old is a phoenom let he be go mark!!!!!

Posted by: f on July 20, 2007 5:48 AM

I hope reebok will open mark site again

Posted by: f on July 20, 2007 5:52 AM

I hope reebok will open mark site again

Posted by: f on July 20, 2007 5:53 AM

I hope reebok will open mark site again

Posted by: f on July 20, 2007 5:53 AM

Hello,

Mark does have his own website:

www.markwalkerjr.com

Posted by: walker on August 18, 2007 11:53 PM

I saw his own site but it still miss the interwiew video and the first he made at 21 months why?

Posted by: francesca on March 9, 2008 1:06 PM







Featured FREE Resource: