Ethnic Agency Broadens Into Full Service With a Twist
Black Experience has morphed from a narrowcasting agency focusing specifically on the African-American Demographic to a more broad based agency servicing many different demographic groups. Now called BX Media, the agency is a leader traversing a very new trend path in advertising where, rather than creating separate marketing programs for separate demos, a singular and broader approach is taken to achieve the objectives across multiple demos.
In this eMarketer article, David Berkowitz interviews Melvin Wilson, Chief Strategy Officer of BX Media. Wilson discusses his agency's shift in approach and the web-driven outdoor advertising work he is doing in a unique deal with the New York Port Authority transit system that will tie into the new World Trade Center.