New York's PATHVision Transit Advertising System Relaunches
BX Media Group has contracted with the New York Port Authority to manage the content on the Authority' PATHVision transit information system. PATHVision delivers ads and informational spots to travelers and commuters on 227 screens
throughout 13 PATH stations using video formats rather than typical transit posters. Ads can be created using traditional video or Flash and Acrobat type formats.
Rather than having a fixed transit poster up all day long, advertisers can time their messages to particular segments of the day based on the nature of the message (a dinner idea) or the type of person they want to reach (an early morning commuter versus a weekend leisure traveler).
"Due to the large number of commuters traveling into New York City from New Jersey on a daily basis and the revitalization of the World Financial Center area in New York and Penn Station/Newark in New Jersey, PATHVision offers advertisers a truly unique and creative avenue to place their messages in front of a captive audience," said Chief Strategy Officer, Melvin Wilson. "We will make possible the full use of the media formats available on PATHVision. The advanced technology creates an opportunity for advertisers to grab the attention of travelers that can now look at entertaining moving media to pass the time and make their commutes more enjoyable."
BX Media Group's chief strategy officer, Melvin Wilson, was interview a couple of weeks ago and covered here.