There's a New Hunk For Brawny Paper Towels

According to a New York Times article, Publicis Groupe's Fallon of New York has created a new campaign for Brawny that will air as soon as this weekend and feature a new set of Brawny hunks. The commercials portray the men as doting husbands that clean up after themselves...with Brawny towels, of course.

The campaign will be supported by a $10 million media buy, most of which will be spent on television.
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