Mary-Kate and Ashley Launch Toothpaste

Lastweek, Mary-Kate and Ashley launched their own branded toothpaste through Aquafresh. Targeted to tweens and teens, the twins, now 17, are featured on the packaging as 13 year olds using older photographs. Apparently, they must be too sexy now to use current photos and marketers wouldn't want to be accused of unnecessarily raising the interest level of teen boys as they brush their teeth.

Here's an even better headline just found for this story: "Mary-Kate and Ashley Want You to Stick Them in Your Mouth and Enjoy Their Bubblegum Minty Goodness." Of course, that came from a Farker. Wish I wrote it. It's more Adrants-worthy than the boring one above.

by Steve Hall    Aug-27-03   Click to Comment   
  

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