Chivas Regal, Johnnie Walker Launch New Ad Campaigns

Scotch Hopes For Comback

Bailing on recent efforts, Chivas Regal and Johnnie Walker are back with new ad campaigns. The new campaign have shifted away from selling the scotch category to promoting the individual scotch brands. Sales of scotch have been in decline but there are signs of an upswing and the two marketers hope to capitalize on that.

by Steve Hall    Oct- 3-03   Click to Comment   
  

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