Jose Cuervo Launches First Spanish-Language Ad Campaign
The highlight of Amy Corr's MediaPost Out To Launch column this week is a brand new print and radio campaign from Jose Cuervo International. This campaign is the first time the company has created a Spanish-Language ad campaign in the U.S. Work was done by Arnell Group. Other new campaigns this week include a humorous branding campaign for LaSalle Bank, a campaign for software maker Alias Systems by Bates Canada, a poster style print campaign for Domain Ste. Michelle by DDB Seattle, a B to B campaign promoting the merits of advertising online with Forbes.com, an Advertising Council PSA campaign for the EPA to inform parents about asthma by Kaplan Thaler Group and a campaign for Adelphia Communications promoting the cable provider's new pricing structure.