Paper Towel Makers Bitch About Absorbency

Ignorant of the fact consumer's don't give a crap over a few drops of liquid, P&G's Bounty and Georgia-Pacific's Brawny have engaged in a bitch-fest over the absorbancy rates of their paper towels. Apparently P&G's claim that Bounty absorbs 30 ML in spills is not sitting well with G-P's Brawny. G-P complains, "What P&G does not reveal in its advertising is that with a slightly larger spill, more than 31 ML, Bounty may drip. Similarly, P&G does not reveal that with a slightly smaller spill, as much as 26 ML, the Brawny towel may not drip."

Over $50 million per year is spent bitching back and forth about absorbancy rates. I bet every single one of you could come up with a better, more productive cause on which to spend $50 million.

by Steve Hall    Oct-14-03   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: