'Bloodvertising' Joins the Expanding List of Innovative Advertising Strategies

'Bloodvertising' Promotes Blood and Guts Video Game

Innovation, apparenty running rampant in the advertising world, has given way to yet another form of advertisinig which can now be added to the growing list of "alterna-advertising." Joining advergaming, advertainment, adverblogging, dogvertising, bravertising and invertising is bloodvertising. Acclaim Entertainment is promoting their new video game, "Gladiator: Sword of Vengeance," with bus shelters in the U.K. that will literally seep blood.

The ads, placed behind plexi-glass for a six day period, will shoot red dye onto the backside of the plexi-glass which will then drip down onto the street. Aligning the campaign to the company's marketing strategy, Acclaim Communications Manager Shaun White said, "The concept of 'Bloodvertising' ties in with our marketing strategy and sticks to the theme of blood and carnage which is consistent throughout the Gladiator video game."

The video game, set in 106AD, is claimed to be the bloodiest ever to hit the gaming space. It's either that or a secret government ploy to determine whether or not the legends of vampires are actually true. Thanks to Adrants reader Adam Libs for the tip.

by Steve Hall    Nov-29-03   Click to Comment   
  

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