Eatmail Announces Best Viral Advertising Clips of 2003
- Priceless (MasterCard)
- Terry Tate (Reebok)
- Lord of the Piercing (MTV Film Awards)
- Bollocks (VW)
- Earth (Greenpeace)
- Kylie Wet T-Shirt (unknown)
- Pigeon (Ford)
- No Nonsense (John Smiths)
- Sex Olympics (Trojan)
- Star Wars Kid (His brother)
The winning Mastercard clip is a spoof of the classic MasterCard Priceless campaign that took the end of a romantic date that little bit further. Over 1.6m people worldwide rated the clip as the best viral clip.
The spoof was conceived, directed and filmed by Scott Quigley, a final year film student studying on the east coast of America. When asked about the clip; what motivated him to make it; and being nominated as Eatmail's favorite clip of 2003, he replied. "This is all very flattering and a great compliment. I did the short in film school when I had to think of things that were economical and, wanting to get into commercials, it was the natural thing to do. Someone sent me an old email joke; I edited down the basic punch lines to a script and then filmed it in one night. I never imagined the incredible response it would get."
You can view all the spots/clips here.