U.K Based Mother Ad Agency Wins McDonald's Chipotle Creative Work

Mother, a very well known and successful U.K. based ad agency opened a New York office a short time ago and has landed creative work for McDonald's Chipotle, a "fast-casual" Mexican restaurant chain. Madison Avenue insiders wonder whether or not Mother's decidedly cheeky tone will work here is the States. I'd venture to say that American advertising is due for a swift kick in the ass and Mother seems quite capable of delivering.