Pepsi iTunes Promo Falls Apart, Still Gets Publicity

There's no end to Pepsi's troubles following it's anti-RIAA promotion offering one hundred million free downloads via iTunes. First, there was a spoof, then blurred bottle caps that made it difficult to determine if the cap was a winner and now a bottle tipping technique that lets a shopper determine if the bottle cap is a winner before having to buy the bottle..

The Pepsi iTunes promo might be cracking but the company is getting its money's worth in publicity anyway.

by Steve Hall    Feb-18-04   Click to Comment   
  

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