Wendy's Introduces New Spokesman 'Mr. Wendy'

It's been three years since Wendy's spokesman Dave Thomas died and the fast food chain has been wrestling with how to re-establish the brand. The chain is introducing "Mr. Wendy" who will walk around accosting people to sing the praises of Wendy's yet doing it without the blessing of Wendy's. Dave is a hard act to follow and "Mr. Wendy" will certainly have his work cut out for him.

by Steve Hall    Feb-18-04   Click to Comment   
  

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