Dove Launches Ad Campaign Featuring Real Sized Women

Following a survey that found three quarters of women want to see more realistic looking models in beauty ads, Dove has launched an ad campaign in England for its Dove Firming moisturizer featuring, well, real-sized women.

by Steve Hall    Mar-29-04   Click to Comment   
  

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Comments



Comments

This may not be true. recently dove has started erasing any posts on their "Campaignforrealbeaty.com" website that are against larger women in ads or have anything counter to their message in the post. I believe this happened because there were so many posts against embracing obesity/being overweight

Posted by: joe on August 7, 2005 1:44 AM

I don't see a problem with real size women. Fit is good at any size. As long as women are as fit as they can be, fat or otherwise does not matter. A model sized woman can be more unhealthy than a fit real sized woman. You go Dove!

Posted by: r.l. de la cerda on October 9, 2005 9:25 PM





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