Forehead Advertising Goes Mainstream With Toyota
Forehead advertising, which has been around for a while and amounts to placing a logo on one's forehead, has seen on of its biggest uses to date. Yesterday, an army of 40 people with Toyota Scion logos on their foreheads walked around Times Square to promote Toyota's newest Scion, the tC coupe. Cunning of London worked with Toyota to create the campaign.
Because its new and different, it's getting noticed which is the name of the game in advertising. Unfortunately, there will come a time when weary consumers will either tune out forehead messaging or, conversely and more strangely, look upon those whose foreheads do not have a logo emblazoned cross it as some sort of loser. Photo courtesy of Ad Age.