Advertising Professionals Not Concerned With Morals

A recent study found, unsurprisingly, that those who work in the advertising industry fail to see the ethical ramifications of their work and choose not to discuss the moral implications of their work. While the study, done by University of Texas Associate Professor Meme Drumwright and University of Notre Dame Marketing Professor Patrick Murphy, focused on the morality of the advertising profession, Drumwright said, "Our thinking is that the problem extends to other industries as well." Comforting. At least we know we're in good company with the rest of the world's morality-challenged executive slime.

by Steve Hall    May- 7-04   Click to Comment   
  

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