No matter how big or profitable your company may be, there is no way to keep it competitive in the long run without content marketing. That's just the way things work these days - you need to publish a lot of quality content to raise awareness, build trust, generate leads, and drive conversions.
Content marketing is a huge privilege of the modern business because it helps you to approach highly targeted audiences around the clock - a feature traditional marketers could only dream of just a decade or two ago. A wide range of studies prove the potential of this marketing tactic:
Google uses a combination of algorithms and various ranking signals to position the webpages in the SERP. Unlike the initial years, Google now makes thousands of changes every year to the algorithms. The latest major algorithm update was BERT, which was implemented in the last week of October. The reports say that it has affected 10% of all search queries. It's the biggest update since Google released RankBrain.
TikTok is a great tool that synchronizes with the younger audiences and has racked up millions of downloads globally. Big brands are effectively using TikTok for its brand awareness rather than generating traffic or leads and Marketers promote their brands on different channels to attract required and relevant customers. Brands need to be creative and innovative to truly gain attention from the audience.
TikTok helps brands to engage the younger audiences by showing the lighter sides of the brands through funny videos, challenges and other major strategies. Start branding and promotion through TikTok as an effective medium, get maximum reach at least investment.
You may have a vibrant, visually stimulating and feature-rich WordPress website, but if it is not optimized for search engines, it doesn't really have much value. In fact, search engines don't really care about the website design or the high definition, attractive images you have put up. All they care about are quality content, alt tags, keywords, good URL structure, and much more.
Fortunately, WordPress is a hassle-free CMS platform which makes it easy to configure almost all the aspects of your website.
A clear sitemap, relevant keywords and good quality content makes it more likely that Google crawlers will rank your website highly on search engines. Conversely, broken links, duplicate content and non-responsive web design can bring your rankings down.
A robust WordPress setup can make it easy for bots to crawl through your webpages and give your business a boost.
User-generated content has proved to be a very valuable resource for many brands. It has delivered incredible results when it comes to Instagram for its visual nature. UGC makes Instagram profiles more believable and accessible to new users. Using UGC for growing your Instagram profile can be a great idea for quick and effective results.
In today's marketing world, most of the buzz is around ad placements using third-party proxies. It seems so much easier in various ways: you don't need to worry about getting your message right or finding the right people, because you can simply pick out some influencers, podcasts and/or channels with valuable audiences and let them act as your go-betweens.
But does that mean that the time of reaching out to people directly is coming to an end? You could forgive some for considering it, particularly given the perilous social media environment we must all contend with. Make one false move -- choose the wrong term or mis-time a post -- and you can be utterly crushed. Surely it's safer to stay in the background?
Well, not necessarily. Sticking to indirect promotion does protect you, but it also limits what you can achieve -- and there are certain industries in which the direct approach remains utterly invaluable. Let's take a look at just 3 of them:
Humor can be subjective, and it's even trickier to gain a positive reaction from it when it's displayed in writing. With so many things to bear in mind, and the need to remain aware of potentially offending your audience, here are some top tips on how to nail humor in your email marketing, as well as some great examples of brands doing it well!
Technology is turning the entire world into an international city in terms of connecting individuals from different cultures and countries.
Nowadays, the Internet makes information sharing more accessible than ever before, thus giving all brands and businesses the chance to improve their brand's awareness, market their products and services, and scale their operations.
Digital marketing and branding aren't just trends. If you run a business, you're probably aware that the digital environment is simply the most profitable marketing channel that you can leverage to get your brand known and to improve your ROI.
The "problem" is that your competitors are not blind. They're also jumping on the same train, hoping to get their own piece of the pie.
So, what then?
In the e-commerce business, one of the comments people often hear is how difficult it is to stay organized as the business grows. Of course, it is a great and beautiful thing to see your business prospering. But if you are not skilled enough to manage it properly, it could end up killing your company instead.
The fact is it can be a real handicap to handle the increasing demands of your customers, the sales processes that are becoming more complex, and all the other necessities to manage growth. It mostly happens when you cannot set your priorities and end up doing the most urgent tasks instead of what's important. Taking shortcuts is simply not the way you handle growth.
There are plenty of options on how to deal with growth. You can hire more people or move to a bigger location. But that would be expensive, especially if you are a new and small business. A more practical solution would be to employ tools and systems to help automate your processes. For instance, there is email marketing automation to ensure your hot prospects will not turn cold.
Yes, I said it. It's finally time to publicly state that the video completion rate (or VCR) metric is no longer useful. Sure, for many years since the metric was first introduced, agencies and marketers alike have relied on the VCR standard as a way to assure brands and clients that they have, in fact, proved that a set of eyeballs were engaged and we had their attention for the duration of a video. It seemed logical. The metric would weed out accidental clicks to video links and players. It would also weed out casual viewers who only watched the first 10 or 15 seconds of a video and moved on. But that was about as much assurance that the platforms had delivered our messages to a large number of eyeballs, as we were going to receive.
Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results.
Every business is unique, and that is why entrepreneurs should always test and measure their marketing campaigns before investing even more time, attention, and budget.
If you're a seasoned digital marketer, small business owner, or online entrepreneur who's looking for some spicy digital marketing techniques, you've landed on the right post.
In today's article, I'm sharing four advanced digital marketing strategies that you should try immediately. Knowledge is useless unless you act on it!
As a digital marketer or a business owner interested in making it big through online marketing, you surely should understand the dynamics of using your website to get more business. You also should know how SEO is essential to your digital marketing strategy as it attracts more traffic to your website.
The key to having a solid SEO strategy is optimizing your keywords to get the most traffic as you can. So, how can you find long-tail keywords for your SEO strategy?
If you aren't using long-tail keywords, you are missing out big time because long-tail keywords make up 70% of online searches. A long-tail keyword is a keyword that is long-phrase with 4-5 words, which is different from general short-tail keywords that usually use 1-2 keywords.
When marketers talk about the problems plaguing online ads, they tend to focus on performance-impacting issues, such as viewability, click fraud, and the expensive ad tech tax. You may also hear about brand safety, but usually in reaction to high-profile mishaps like with Youtube and Breitbart.
This is because digital advertising falls under the realm of the performance marketer, who is paid to ensure CPCs stay below this and CTRs stay about that. They are incentivized to view success in the short term. And the folks who are paid to build brand equity (say, the CMO) generally let this team have full reign over spend, as long as it's within a specific ROI.