Swiss Chocolate Maker to Bathe Mountain With Corporate Colors

Call it lightvertising or mountainvertising, Kraft-owned Swiss chocolate manufacturer Milka's intends to shine it's purple corporate colors on Germany's highest mountain. Predictably, environmentalists hate it but Milka's is moving ahead with plans to illuminate the 9,600 Zugspitze peak with 140 purple lights for 40 minutes on July 3rd. Apparently the brands colors are so recognizable, Milka's actually expects to see some return in this stunt. Thanks to Adrants reader Steve Portigal for pointing this out.