Leaderboard Ad Unit Grows to Number Two Position

Introduced just last year with usage up 384 percent, the 728 X 90 leaderboard ad unit now comprises 7.9 percent of all online ad units giving it the number two slot after the granddaddy of all online ad units, the 468 X 60, which makes up 30 percent of all ads served according to DoubleClick.

by Steve Hall    Aug-31-04   Comments (0)