Europeans Bail On American Brands
GM is facing a $236 million loss and plans to lay off 12,000 employees in Germany. The Gap has announced a ten percent drop in European sales volume. Coca-Cola no longer symbolizes the American dream. Some pin these drops on the political situation. Others pin it on the falling European economy. What's certain is American brands are no longer viewed as favorably as they once were internationally. It may be time for some major, worldwide sucking up by both politicians and marketers.