Not to be left out of the sex sells game, gamemaker Nintendo is spicing up its advertising for the launch of its DS handheld device. With the tagline, “touching is good” cooed, in a television spot, by a sexy female voice, Nintendo plays on the early childhood memory of being told to keep one’s hand to oneself. Which, of course, one never does.
“When you’re a kid you’re always told you can’t touch anything,” said Nintendo VP of Marketing Perrin Kaplan. “Touching is good. You’re grown-up now, so read it how you want.”
Print versions of the campaign, appearing in Maxim and Blender, include images of the typically well-endowed hottie accompanied by the headline, “How to Score!” The copy is laced with sexually-charged double entendres sure to grab the attention of sex-starved teenage boys.
