City Snark Goes Over Poorly in Catskill Ad
Hoping to attract some attention to the property he just bought in the rural New York town of Kerhonkson, New York City based Think Tank 3 President Harris Silver placed a snark-filled ad in the local Blue Stone Press newspaper looking for tenants. While intended as humor, the language in the ad did not go over very well with the locals. The ad told potential buyers to leave the tofu behind, don't invent new names for small, medium and large coffee sizes and finished with "No Artists or Canadians." While Silver has owned property in Kerhonkson for a while, residents didn't see the humor in his ad. One email to Silver told him to take his city persona home writing, "Do your brothers-in-flannel up here who read these ads realize that your thinly veiled 'Think Tank' is really a N.Y.C.-based ad agency with a slick and pseudo-intellectual Web site peddling freshman philosophy about, among other things, art? Get real, you self-important fakes. I'd be willing to bet you drink fancy coffee drinks every day. In short, you have no authority to speak as one of us, and no business pretending to be from the other side of the tracks." Sometimes city and country just don't mix.