Clear Channel Killed The Radio Star

Over at The Big Picture, Barry Ritholtz clarifies radio's position as a seller of people versus advertising and how consolidation by the likes of Clear Channel has put the final cap on the medium killing off any hope it will ever return to the place people once went for music whin, in turn, has diminished the effectiveness of the medium for advertisers.

by Steve Hall    Dec- 8-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: