TV Journalist Blog Launched to Promote Marketer B Rolls

While the launch of a weblog is always welcomed, MediaPost calls into question the motivation behind recently launched NewsBluntly. The articles themselves, which comment on the inner world of television reporting, are fine. It's the blog's association with TheNewsMarket.com that has caused concern. TheNewsMarket.com is a site containing a vast collection of b-roll video marketers provide and hope television journalists will use for their on-air reports. The latest additions are promoted on the blog. While TheNewsMarket.com has a disclaimer clearly stating the footage come from corporations, the blog does not. Is it a big deal or just another new blog marketing tactic?

by Steve Hall    Dec- 3-04   Click to Comment   
  

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