Ford Clubs Viewers Over Head With New Mustang Spot

OK so frequency can be a good thing in a media buy but three spots in the Super Bowl that are exactly the same? Waste of money. At $2.4 million per :30, it likely costs less to produce a spot than to air it so Ford could have easily ponied up more money rather than bore us with three identical spots - two within five minutes of each other.

by Steve Hall    Feb- 6-05   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: