FOX Sports, Mobil Content Provider Launch Copa Libertadores Promo
Fox Sports en Español, Fox Sports Latin America and Proteus, a developer and publisher of mobile entertainment content, have launched Fox Sports Copa Móvil, a suite of mobile products and services allowing fans to get in on the action of the Copa Libertadores, a prestigious club soccer tournament in the Americas. Fox Sports Copa Móvil initially will be available in the United States and Brazil, and soon to subscribers in Mexico and throughout Latin America. The service will include personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services. Copa Móvil will be promoted throughout the tournament with in-game broadcast messaging and 30-second promotional spots on the Fox Sports en Español and Fox Sports Latin America networks. According to Forrester Research, U.S. Hispanics are far more inclined than the general population to adopt and pay for new wireless services such as photo messaging and ringtones, spending an average of $54.65 on wireless service per month, approximately $10 more than any other U.S. ethnic group.