Volvo First Major Sponsor of Podcast, Medium to Grow
Volvo has signed a deal with Weblog, Inc.'s Autoblog as launch sponsor of the automotive weblog's podcast. A podcast is an MP3 broadcast delivered via RSS making it easy and automatic for people to receive.
The sponsorship consists of an announcer-read :60 at the top of the podcast, other mentions throughout and logo signage on Autoblog's Podcast page.
iPodder.org, which tracks podcasts now reports there are over 3,000 podcasts. Podcasts are an extremely low cost method of publishing audio over the web allowing small sites to produce radio-like broadcasts for download and later listening on people's computers or MP3 devices. As citizen-produced media and MP3 player usage proliferate, this channel is well positioned for exponential growth and offers advertisers yet another niche targeted medium though which to advertise. Just as blog advertising network and rss feed ad networks have sprouted so, no doubt, shall podcast advertising networks providing advertisers efficient means by which to tap this channel.