Louisville Launches Grass Roots 'Weird' Campaign
A grass roots campaign that grew out of discussions amongst small retailers facing larger chains such as WalMart yielded an advertising campaign to support local businesses. The campaign, developed by Boulder Colorado based Boulder Book Store owner David Bolduc and others, is funded by an alliance of local businesses who have an interest in co-existing with larger chain stores. The campaign has appeared in Boulder, Raleigh and now Louisville. Beginning late last year, the Loiusville campaign carries the headline, "Keep Louisville Weird."
The ad appears on billboards and on busses.
The campaign hopes to stave off community homogenization. Whether campaigns such as this will win out over consumer's desire for the lowest possible price is unclear. Quite clear, though, is the dehumanization of local culture and the increasing inability to think in un-homogenize ways.