OptInRealBig FIles For Chapter 11

To protect itself from a Microsoft initiated law suit claiming the company engaged in alleged acts of spamming, email marketing firm OptInRealBig filed Chapter 11 last week ADBUMB reports. Microsoft is reported to have seeked damages of $38 million from OptInRealBig but other sources have said the figure is much higher and that OptInRealBig, by filing for bankruptcy, will push the suit to federal levels where damages are limited favoring the outcome for OptInRealBig.

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Steve Hall

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