Overstock Ad Mesmerizes

Seth Stevenson, writing on Slate, analyzes why there's been so much discussion about a recent Overstock.com TV commercial featuring a woman talking about the "O." Seth clarifies, for us, it's not really about that O but about the O in Overstock. He then proceeds to list the reasons why some think this commercial is so engaging to the point of transfixtion. We don't see it but Seth says it's about the double entendre, the woman's accent (we don't hear one), the music, the white background and the "mesmerizing babe." Still, we don't see it. Do you? Read Seth's commentary here and watch the ad here.