Study: Blogs Reach High Income, Educated Audience

BlogAds Founder Henry Copeland has published the firm's second blog readership study. The results align closely with last years. Highlights include:

• 75% are over 30
• 75% are men
• 43% have HHI over $90K
• Most, 14%, are employed in education
• 71% have signed a petition
• 66% have contacted a politician
• 50% (highest of any media) rank blogs tops in usefulness for news and opinion

It's an actively involved, upscale, intelligent audience. Readers of blogs also read Atlantic Monthly, The Economist, The New Yorker, National Geographic, The Nation and The Wall Street journal. Clearly, not the People magazine audience. The entire study results are here.