Virgin Mobile Promotes Text Messaging With Spring Break Thumb Wrestle

Capitalizing on the concentrated hoards of prime cut cell phone target audience, Virgin Mobile will host, as part of its month-long text messaging celebration Text Fest 2005, a Thumb Wrestling Championship in Miami March 22-25. At the beach near the Shelbourne Hotel, a regulation-sized boxing match will be set up where contextants will go at it. It's a great move on Virgin Mobile's part to both create an event so closely aligned with the service being sold and to do it in a place where likely 100 percent of the people are text massaging fanatics, not to mention drunk and up for any sort of foolish activity such as this. We, of course, wish we were there. Please send pictures.

by Steve Hall    Mar-21-05   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: