Charter Promotes Broadband Phone, Vonage Laughs

laughing_man_charter.jpg
Not Very Amusing

Charter is promoting its $39.99 per month broadband phone service with a not so great spot that take the "laughing all the way to the bank" pun overboard. Aside from unfunny creative, why would anyone with cable use a $39.95 per month broadband phone service when they can just hook up with Vonage broadband for $24.99 per month?

Charter did one thing right though. The call to action in the spot is an 800 number instead of a website. Good thing. That $39.99 price is nowhere to be found on the Charter product page. All you get is pointers back to the 800 number. Is it really that difficult to list prices so people can make decisions without having to wade though layers and layers of phone menus just to be placed perpetually on hold?

by Steve Hall    Jun-14-05   Click to Comment   
Topic: Campaigns   

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