GE Wins And Loses With 'Ecomagination' Campaign

Hot But Off the Mark

It's really quite amusing that GE can achieve top placement on IAG's Most-Liked TV Ad list for one of its Ecomagination spots yet be vilified for another - it's hotties in the coal mine spot. The first has an elephant gleefully dancing through a lush forest to the tune of "Singing in the Rain." The second, shows hottie hard bodies cavorting with mining tools in a coal mine to the tune of "Sixteen Tons." Two completely different approaches to achieving the same goal. One succeeds. One fails.

by Steve Hall    Jun- 1-05   Click to Comment   
Topic: Campaigns   

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"Saint Peter don't you call me, 'cause I can't go.
I owe my soul to the company store."
Who picked that song for General Electric?
The irony is lost on these people ?
Put some models in coal mines and coal is sexy and cool.
Coal, step into the dark.
Coal, the new black.
Are they are snorting the stuff?
Pushing coal to a nation in the throes of an edidemic of asthma in it's children?
No matter how blue you color the film, not cool.
"Pure eco-magination" ? How long can we Americans be played for suckers? Don't answer. We get it.
Just buy GE stock.
Feels like a retro 90's music video.
Without the guitars. or the drums.
Jeremy spoken. He says:
This ad sucks.

Posted by: KRank on June 2, 2005 1:28 PM

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