Citizen's Media Measurement System Needed
Jeff Jarvis, as he has done before, is calling for system of measure for citizens media that would properly reflect the nature of this consumer-generated media space. Because many media outlets in this space are simply too small to be counted with the ill-fitting mass media metrics does not mean the outlets are not important to advertisers. Jeff has approached Burst Media's Jarvis Coffin to set up a trade group to represent this new form of media and suggest metrics consist of a combination of values such as authority, influence, ability to start conversations, relationship with readers and reader loyalty and engagement with the media outlet. He suggests, among other sources, data from blog measurement firms such as BlogPulse, Technorati and Icerocket be combined, or "munged" as he says, into a data source that would properly reflect the weblog and make it easy for an advertiser to substantiate spending any ad dollars on the blog.