Hollywood Wants Product Placement Disclosure

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The Writer's Guild of America along with the Screen Actors Guild wants product placements to be disclosed at the beginning of television shows and movies as well as a cut of the fee paid for the product placement. The Writer's Guild, today, called for a code of conduct to govern product placement that would give actors, writers and directors more control over how a product is represented on TV or in a movie. It all points to even more interruption during TV shows as various disclaimers scroll by causing the TiVo button to get even more increased usage.

by Steve Hall    Nov-14-05   Click to Comment   
Topic: Product Placement   

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